AI DUNN Right Weekly - Issue #27
- Mar 30
- 9 min read
Practical AI insights for business growth
Hey AI Innovators! đź‘‹
Six months. That’s how long it took for one of the most hyped AI launches in history to go from “Hollywood is freaking out” to “please download your data before we close the lights.” This week had no shortage of drama... and a few things that are genuinely great news for your business.
Here’s what you need to know:
OpenAI shut down Sora and the Disney deal collapsed with it
Apple is opening Siri to every AI, not just ChatGPT
Gemini can now import your entire ChatGPT history -- no starting over
A new AGI benchmark launched and the world’s best AI scored less than 1%
HSBC just named the world’s first Chief AI Officer
Read time: 6 minutes
Big Story
OpenAI Kills Sora. What the AI Industry Is Really Telling You.
Let me take you back to February 2024. OpenAI dropped a demo video online and the internet lost its mind...
A beach scene. Perfect lighting. A woman walking in slow motion. Generated entirely by AI. Hollywood producers started sweating. Directors started panicking. The headlines were something else.
That was Sora.
By December 2024 it launched publicly. The hype was real. It shot to the top of the app store, peaked at 3.3 million downloads, and OpenAI inked a reported $1 billion deal with Disney to let users create videos featuring Mickey Mouse, Yoda, and every Marvel character you can think of.
Then... something happened. Or rather, nothing happened.
By February this year, downloads had slipped to 1.1 million. The app fell out of the US top 100. Chinese competitors like Kling and Seedance were shipping better video models cheaper, with fewer restrictions and wider access. And in its entire lifetime, Sora generated just $2.1 million from in-app purchases. That’s a rounding error against the compute costs to run it.
This week, OpenAI pulled the plug. The app is gone. The Disney deal collapsed. No money ever changed hands before it fell apart. And OpenAI’s CEO of Applications reportedly told staff to stop working on “side quests” and focus on what actually makes money.
What makes money? The API. Enterprise tools. Coding products like Codex. Not a TikTok-for-AI-video riddled with moderation problems, copyright headaches, and creepy deepfakes of public figures. One of the most surreal parts of Sora’s short life was that videos of Martin Luther King Jr. and Robin Williams went viral, and both their daughters had to post on Instagram asking people to stop. That kind of liability has a cost.
The pivot is real. OpenAI is tightening its focus on enterprise, API, and coding tools. The unglamorous, boring stuff that actually generates reliable revenue. Less flash, more function.
Here’s the thing I want you to sit with: even the biggest, best-funded AI company in the world can ship something wildly impressive... and still completely fail to find a market for it. Impressive technology does not equal useful product.
That’s a lesson for all of us.
My take on this?Â
OpenAI killing Sora isn’t a defeat. It’s a sign the industry is growing up. The shiny object era is fading. The pivot is toward AI that makes real money through real work: agents, automation, enterprise tools, productivity. And that’s exactly where your business should be focusing too.
What’s New This Week
ARC-AGI-3 Launches and Humbles Every Frontier AI
The AI industry’s most respected benchmark just got a serious upgrade... and it did not go well for the machines.
ARC-AGI-3 is designed to test genuine reasoning ability -- the kind humans solve easily but AI supposedly struggles with. Previous versions were quickly conquered: labs spent millions training models on them and pushed scores from 3% to around 50% in under a year. So the researchers made a harder one.
The result? The best AI models in the world -- Gemini Pro, GPT-5.4, Claude Opus 4.6, Grok -- all scored below 1%. Gemini Pro led the pack at just 0.37%. Humans solve 100% of the tasks on the first try. There’s a $1 million prize for cracking it.
Based on the pattern from previous versions, someone will likely cash that check within the year. Whether that reflects genuine reasoning or just more expensive brute-forcing is exactly what the test was built to find out.
Why does this matter for you?
It’s a useful reality check. The AI tools you use every day are genuinely impressive at the tasks they’re built for. But “AGI” -- the AI that reasons like a human across any problem -- is further off than some headlines suggest. Use what works brilliantly right now. Don’t wait for magic.
Apple Is Opening the Siri Door to Every AI
For the past couple of years, ChatGPT has had a comfortable exclusive deal to power Siri commands on iPhones. That’s changing.
Starting with iOS 27 -- expected to roll out this summer -- Apple plans to let users pick their preferred AI in settings and route questions to Claude, Gemini, ChatGPT, or whatever model they prefer, all through Siri. Google is reportedly already rebuilding Siri’s underlying engine with Gemini. Apple gets to stay model-agnostic, users get real choice, and the AI companies compete on quality rather than distribution deals.
For iPhone-using business owners, this is genuinely practical news. You will soon be able to set your preferred AI assistant at the phone level and call on it through Siri without jumping between apps. Less friction. More consistency. And Apple reportedly plans to take a cut of AI subscriptions purchased through its devices, which tells you this is a real strategic play, not just a nice feature.
Gemini Now Lets You Import Your ChatGPT and Claude Memories
If you’ve spent months training an AI to know your business -- your writing style, your clients, your preferences -- switching platforms has always meant starting from scratch. Google just changed that.
New “switching tools” in Gemini let you upload a zip file of your ChatGPT or Claude conversation history and import it directly. Gemini reads your old chats, coaches you on what personal context to transfer, and copies it across so you don’t have to re-explain yourself.
ChatGPT has around 900 million weekly active users. Gemini has 750 million monthly. Google knows it’s playing catch-up, and removing the “I’d have to start over” barrier is a smart move. Expect OpenAI to respond with similar export tools before long. Competition is good for everyone here.
HSBC Hires the World’s First Chief AI Officer
It’s official. AI governance is now a C-suite job.
HSBC this week named its first-ever Chief AI Officer, becoming one of the first major global banks to create a dedicated board-level role for AI strategy, risk oversight, and regulatory compliance. This is a direct response to the EU AI Act and tightening regulations everywhere that say someone senior must own AI risk.
JPMorgan, Goldman Sachs, and UBS have all taken similar steps. The message is consistent: organizations that adopted AI early are now formalizing accountability. Someone needs to own this.
If you’re a small business owner using AI, that someone is you.
Tool of the Week
Gemini’s Memory Import and Switching Tools
Here’s the most practically useful thing that launched this week -- and it’s free to try today.
Google rolled out new switching tools inside Gemini that let you bring your AI context with you when you change platforms. If you’ve been using ChatGPT or Claude for a while, you’ve probably trained it on who you are: your business, your tone, your clients, how you like things done. That’s a real investment. And it’s always felt like a reason not to try anything else.
Now you can. Gemini prompts you to export your conversation history from your current tool (most platforms let you download a zip file of your chats -- usually buried in settings). You upload that zip to Gemini. It reads your history and coaches you through copying your key memories and preferences across so you don’t have to re-explain yourself.
This is also a signal about where AI is headed. Context portability -- the idea that your AI memory is yours to take anywhere, like a phone number you keep when you switch carriers -- is going to become an industry standard. Google made the first real move. Others will follow.
Start by exporting your ChatGPT conversation history (Settings > Data Controls > Export Data) and heading to gemini.google.com to try the import. It takes about 10 minutes and might save you hours of re-explaining yourself later.
Quick Hits Worth Your Time
→ OpenAI is raising another $10 billion, pushing its total funding round past $120 billion, with Microsoft, a16z, and T. Rowe Price joining. That is not a typo. The scale of investment flowing into AI right now is extraordinary, and it signals that the people with the most money still believe the biggest business shifts are still ahead of us.
→ Shadow AI agents are becoming a real security problem. Microsoft found that 62% of UK businesses are already using autonomous AI agents -- up from 22% just a year ago. The concern is “double agents”: tools brought in by employees without IT approval that can take actions across systems. If you manage a team, it is worth knowing what AI tools your people are actually using.
→ The U.S. Department of Labor launched a free 7-day AI literacy course called “Make America AI-Ready,” delivered entirely over text message. No app, no login, no tech skills required. If you have staff who feel overwhelmed by AI and don’t know where to start, this is a low-friction way to get them moving.
→ Google Research published TurboQuant, an algorithm that compresses AI model memory over 6x without losing accuracy -- and speeds up responses up to 8x. AI memory chip stocks dropped 3-5% on the news. This is behind-the-scenes work, but it means AI tools are going to keep getting faster and cheaper to run.
→ Bret Taylor’s AI company Sierra launched Ghostwriter this week -- an AI agent that builds other AI agents. Businesses can use it to create customer service bots across voice, chat, and 30+ languages with no coding required. For small businesses drowning in customer inquiries, this one is worth bookmarking.
Prompt of the Week
With the Gemini memory story front of mind this week, here’s a prompt to help you build a Business Context Brief -- a reusable document you can paste at the top of any AI chat so it instantly knows your business without you re-explaining it every time.
You are a business strategist helping me create a reusable AI context document.
My business: [describe what you do in 1-2 sentences]
My ideal customer: [who they are and their biggest problem]
My communication style: [e.g. warm and direct, conversational, professional]
My top 3 goals right now: [list them]
Tools and platforms I use regularly: [list them]
What AI should always know about me: [any recurring context, clients, or preferences]
Based on this, write a clean "About My Business" brief -- under 400 words -- that I can paste at the top of any AI chat to instantly bring it up to speed.
Make it easy for any AI to read and immediately understand who I am, who I serve, how I communicate, and what I'm working toward.
Why this works: Most people re-explain their business to every AI tool, every single time. This prompt builds that document once, in your own words, so you never have to start from scratch again. Save it somewhere handy and paste it at the top of any new chat -- ChatGPT, Claude, Gemini, whatever you’re using that day.
My Take
Here’s what stuck with me this week.
OpenAI had the most buzzed-about AI product of the past two years. Sora was genuinely stunning technology. They had Hollywood scared. They had a Disney deal worth a reported billion dollars on the table. And six months after launch, they closed it down because real people were not paying for it in real numbers.
Meanwhile, Anthropic is shipping new features so fast that AI newsletters can’t keep up listing them. New tools, new integrations, new capabilities, week after week. Not flashy demos. Actual useful stuff that solves actual problems.
The lesson I keep coming back to: in AI right now, what matters is not who has the most impressive demo. It’s who is building tools that real people use to get real work done.
That shift is good news for every business owner reading this. The confusing, chaotic “is this even real?” phase of AI is giving way to something more grounded. The tools that are winning are the ones helping people work better, faster, and smarter. Not the ones that generate viral videos for two weeks and then fade.
If you’ve been overwhelmed by all the noise... you’re not alone. Even the biggest companies in the world are figuring this out in real time. The key is not to chase every shiny thing. It’s to find the tools that genuinely help your specific business and get really good at using them.
That’s exactly what this newsletter is here to help you do.
See you next week.
Jackie
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