Join the next FAB Cohort
Starting October 6, 2025
A 12-week group coaching experience for midlife women ready to build a business (and life) they love with guidance, support, and a sisterhood that gets it.
Enrollment is capped at 15 women per cohort.
You've done everything for everyone else. Now it's time to reclaim your voice, your clarity, and your next chapter.
This is for the woman who...
Meet Jackie
I’ve Been Where You Are
Hi, I’m Jackie Dunn, the creator of FAB. A few years ago, I was stuck in a “safe” admin job, playing small and wondering if it was too late to change. The pandemic was the wake-up call I didn’t know I needed. I finally said “enough.”
I left the grind behind and leapt into freelancing. I did it while navigating hot flashes, grief, memory fog, heartbreak, and all the chaos that comes with midlife reinvention.
I didn’t have a blueprint. I built it from scratch.
Now I’m 57, living proof that it’s not too late. I run a business that gives me freedom, flexibility, and joy and I created FAB to help you do the same.
FAB is a cohort-based experience. That means you’re not doing this alone. You’ll be surrounded by 14 other women who are just as done with the old rules as you are. And we’ll walk this reinvention journey together.
Midlife isn’t a crisis. It’s a reclamation.
Let’s build your business and your confidence from the ground up.
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Has given decades to a job that could let her go tomorrow, and wants to create income she controls.
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Is caring for aging parents or helping adult kids and needs work that fits around her life, not the other way around.
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Has dreamed of starting something of her own — a freelance service, a consulting offer, a small online shop, a coaching package — but gets lost in the tech, the tools, and “where do I start?”
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Is tired of relying on a single paycheck or a partner for financial stability.
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Wants the option to work from anywhere, whether that’s her home office or a sunny balcony in Portugal.
What's Inside FAB
(Fifty+ and Building)
Next cohort begins October 6, 2025.
Capped at 15 fabulous women.
During our 12 weeks together, you'll get:
✔️ 12 weekly live group coaching sessions via Zoom
✔️ Digital and AI tools training made simple: Google Docs, Canva, ChatGPT, Calendly, Wix ...we’ll cover it together
✔️ Offer clarity and structure ... shape what you want to sell, who it’s for, and how to talk about it
✔️ Mindset work to help you stop second-guessing and start showing up
✔️ Journaling prompts + confidence rituals that support your daily progress
✔️ Voxer or WhatsApp support between sessions — no ghosting, just guidance
✔️ Optional tech walkthroughs to get your first landing page or offer page up and running
This is not a course. This is a live, guided cohort experience designed for midlife women ready to stop playing small and finally build a business that fits their energy, purpose, and season of life.
The FAB Method
Practical skills, confidence building, and focused action for women 50+.
A few words from past clients
Mariya Sultan
Conversion Copywriter &
Marketing Strategist
“Exactly what I needed. Real solutions and real listening.”
Supriya Sundar
Conversion Copywriter &
Email List Manager
“Supportive, real, and effective. Total mindset shift.”
Reem Abouemera
Freelance Copywriter &
Content Writer
“Game-changing. Jackie helped me get clear and feel empowered again.”
Dayana Aleksandrova,
Keynote Speaker, Copywriter, MC
“The perfect mix of kind and no-BS.”
Editor, Virtual Assistant
“Jackie asked powerful questions, shared real insights, and left me feeling energized and ready to grow. She’s generous, inspiring, and genuinely wants you to win.”
Coaching Rates
FAB: 3-Month Group Coaching Cohort
$997 or 3 payments of $399 (founding members rate)
🗓️ Includes 3 months of support (12 sessions over 12 weeks)
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12 weeks of live group coaching
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Ongoing support via Voxer or WhatsAppAI and digital tools training
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Personalized strategy feedbackMindset work + rituals for staying on track
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Optional tech support for building your first digital presence
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A private group of midlife women who get it
This is a live cohort experience, not a pre-recorded course.
Spots are limited to 15 women. When they’re gone, they’re gone.
📅 The NEXT FAB Cohort Begins October 6
🎯 Only 15 spots available.
🎯 Enrollment is now open.
🎯 No more waiting. No more playing small.
Let's Talk...
This is not a sales pitch... it's a conversation.
If you're hearing that quiet voice saying 'this might be for me' — trust it.
FAQs for DUNN Coaching
Who is behind DUNN Coaching?
DUNN Coaching is run by Jackie, who brings 56 years of life experience along with success in coaching and freelance career transitions.
What services does DUNN Coaching offer?
The service helps individuals transition from a traditional 9-5 job to a freelance career while overcoming challenges like self-doubt and marketing.
What makes Jackie’s approach unique?
Jackie combines a blend of compassion and tough love, leveraging personal experiences to guide individuals through their career transitions.
Who is the target audience for DUNN Coaching?
Women 40+ looking to transition from regular jobs to freelancing careers and seeking more freedom in their professional lives.
What challenges does DUNN Coaching help address?
It focuses on overcoming self-doubt, marketing hurdles, and other obstacles that arise when switching to a freelance career.
What specific services does Jackie provide to help with the transition to freelancing?
Jackie offers personalized coaching that includes marketing strategies, mindset shifts, and overcoming personal obstacles like self-doubt to help individuals transition smoothly from a 9-5 job to freelancing.
How does DUNN Coaching support clients in building their freelance business?
Clients receive tailored advice on building a freelance career, including creating a personal brand, networking, marketing, and setting up the logistics of running a freelance business.
What are the common challenges people face during the transition to freelancing?
Common challenges include fear of leaving the stability of a traditional job, uncertainty in finding clients, self-doubt, managing time effectively, and marketing one's services.
How long does it typically take to transition from a 9-5 job to freelancing?
The timeline varies for each individual, depending on their situation and goals. However, Jackie helps create a personalized plan that allows for a structured and sustainable transition.
What kind of support can clients expect during the transition process?
Clients can expect regular coaching sessions, actionable advice, and a mix of tough love and empathy to guide them through difficult times and keep them motivated throughout the journey.
Is this service suitable for women who are entirely new to freelancing?
Yes, the services are designed for both beginners and those with some experience. Jackie works closely with individuals at any stage of their career transition to ensure they feel confident in their new freelance path.
Does Jackie offer any specialized marketing services for freelancers?
Yes, a significant part of the coaching involves teaching effective marketing strategies, from positioning yourself in the market to finding and retaining clients in your niche.
What industries or freelance fields does Jackie specialize in?
Jackie’s coaching is versatile, focusing on freelancers in various fields, but the core emphasis is on helping professionals with copywriting, content creation, and other creative fields transition to freelancing.
What mindset shifts are necessary for transitioning to freelancing?
Jackie focuses on helping clients shift from an employee mindset to an entrepreneurial one, encouraging confidence, self-management, and a proactive approach to finding and growing freelance opportunities.
What are the first steps Jackie recommends for someone considering freelancing?
Jackie encourages individuals to start by identifying their skills and passion, building a solid freelance plan, and gradually preparing to leave their 9-5 job without risking their financial stability.